The Disney movie took $16.3m (£8m) to hold off a challenge from Ben Stiller's new comedy The Heartbreak Kid, which had to settle for a number two opening.
Experts had expected a much stronger start for Stiller's reunion with directors Peter and Bobby Farrelly.
Terrorism thriller The Kingdom, with Jamie Foxx and Jennifer Garner, slipped to three with takings of $9.3m (£4.5m).
Resident Evil: Extinction, the latest zombie spin-off from the popular computer game, was in fourth spot with takings of $4.3m (£2.1m), while The Seeker: The Dark is Rising opened in fifth with $3.7m (£1.8m).
| NORTH AMERICAN BOX OFFICE 1. The Game Plan - $16.3m (£8m) 2. The Heartbreak Kid - $14m 3. The Kingdom - $9.3m (£4.5m) 4. Resident Evil: Extinction - $4.3m (£2.1m) 5. The Seeker: The Dark Is Rising - $3.7m (£1.8m) 6. Good Luck Chuck - $3.5m (£1.7m) 7. Feel the Noise - $3.4m (1.67m) 8. 3:10 to Yuma - $3m (£1.47m) 9. The Brave One - $2.3m (£1.13m) 10. Mr Woodcock - $2m (£981,634) Source: Media by Numbers |
Paramount and DreamWorks had expected more from The Heartbreak Kid, which reunites Stiller with the Farrelly brothers for the first time since the 1998 hit film There's Something About Mary.
A DreamWorks spokesman said the studio was "certainly very disappointed" with the opening.
The weekend's sixth highest earner was Good Luck Chuck, a raunchy comedy starring Jessica Alba, which took $3.5m (£1.7m), while Feel the Noise, produced by Jennifer Lopez, was in seventh.
The critically acclaimed remake of western 3:10 to Yuma was at eight with $3m (£1.47m), while a Jodie Foster's revenge thriller The Brave One came in ninth with $2.3m (£1.13m).
Mr Woodcock, starring Billy Bob Thornton, completed the top 10.
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